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Haig Dimple,
Not exactly sure how old this bottle is but it has been in my family for many years, we think late ‘70’s early ‘80’s
Haig Whisky is the oldest of all scotch whiskies and may even be the oldest whisky in the world.
Dimple Haig, or Dimple Pinch, first came to market in 1893 at a time when demand for blended Scotch whisky was expanding in all directions. The Haig family and their network of cousins dominated the industrial Lowland whisky scene and were supremely well-placed to surf the boom.
John Haig & Co was a founding partner in the Distillers Company Ltd and became fully absorbed into DCL in 1919, though it operated as a more-or-less separate company.
It was two of John Haig’s sons – Alicius and Hugh Vietch – that established Haig & Haig in 1888 as an export business, overseeing the sale of the company’s whiskies in the US. The brothers’ work in the lead-up to Prohibition established the popularity of Dimple in the US.
By 1939 the combination of the Dimple and Gold Label brand extensions made Haig the top-selling Scotch in the UK, while Dimple Pinch had recovered its pre-Prohibition sales in the States.
While the brand disappeared in the UK (until the advent of Haig Club), Dimple was stilling selling over a million cases by the millennium when its key markets were South Korea, Germany, Greece and the US.
Sadly the brand fell into decline some 30 years ago as it left the Haig family ownership and was passed through a series of multinational drinks companies.
The original distillery in Cameronbridge meanwhile went from strength to strength and now, in the ownership of Diageo, is one of the largest distilleries in Europe.
Haig Dimple was named after the unique shape of the Dimple bottle. It was also known as Dimple Pinch in the USA, albeit in a stronger 43%abv expression. Haig Dimple is the upmarket brother of Haig Gold.
Haig Dimple is a fast disappearing part of whisky history. It’s American cousin Haig Pinch or Dimple Pinch has recently regained a growing cult status after it featured in the American TV series Breaking Bad with the catch phrase whisky order from lead character Walter White of “Dimple Pinch – Neat!”
Haig Dimple was also the dram of choice for James Bond 007 and his CIA Buddy Felix Leitner in the original James Bond Books by Ian Fleming in which Bond drove a Bentley rather than an Aston Martin!
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