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Mario Odero came back to Italy shortly after
WW 1.
He was originally from Genoa but spent most of his adult life in England, working the coal trade between the UK and Italy. Since he had absolutely no desire to move back to the city he’d left in the first place, he set his mind on buying property in the countryside, and, for a native Genoese, Oltrepò Pavese is an obvious choice. It proved a rather good one, as the old boy fell in love with its rolling hills and vineyards. He bought a beautiful 19th century mansion on top of a hill, exotically named «Frecciarossa,» which means «red arrow» in Italian.
Giorgio Odero, Mario’s son, seemed to know everything about everything and when he didn’t, he’d go rummaging through his vast library to find the answer. He was also a gourmet and a fine wine connoisseur with a taste for opera and literature. However, to get back to the early days of Frecciarossa, Giorgio, like his father, fell in love with the land and decided to study agriculture in order to take an active part in the wine making. After graduating, he developed an interest for Pinot Noir and went to France to get some first hand experience, because when it comes to Pinot Noir, the French were, and still are ahead of the game.
He learned a lot, both in Burgundy and Champagne, and returned to Italy with new ideas and very high standards of quality. As a matter of fact, film director, alfredhitchcockofficial drank a few at Villa D’Este and had the good grace to tell Giorgio, how much he enjoyed them. By the 1920s, Frecciarossa was already a well established name, far beyond the confines of Oltrepò Pavese.
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