Help Selling

Who can sell on Bid for Wine?

Bid for Wine is open to anyone with wine to sell, though as the sale of alcohol is a licensable activity, some users may have to use our consignment service. Please refer to our legal policies page for further information.

How do I start to sell?

Click the sell wine link, register your details and follow the steps in the auction wizard to list your wine. If you wish to sell a complete cellar or large quantities of wine via Bid for Wine please refer to our Selling Large Collections via Bid for Wine page.

Further information on the selling process can be found below.

What are my options for selling on Bid for Wine?

Bid for Wine allows you to sell your wine by auction, 'broking' style 'buy now or highest offer' listings or consignment. For further details please refer to 'Our Services'.

I have an entire cellar to sell - can Bid for Wine assist me?

Yes - Bid for Wine can offer sellers a full range of services including photography and cellar clearing. Please refer to our Selling Large Collections via Bid for Wine page.

How can I value my wine?

In the first instance, please refer to or search our closed auctions for the wine you are listing.

Please be aware that a number of factors may affect the actual selling price of a wine including how it has been stored, the ullage and the label condition.

If you require particular guidance on potential lots, Bid for Wine can assist in arranging valuations and inspections of cellars.

What will it cost me to sell my wine?

For your first listing Bid for Wine charges a nominal listing fee - after your first listing this fee is only charged if your lot sells or if we no longer have have card details for you on file (they are usually only kept for 3 months after your last sale). In addition, sellers are charged a commission on the Hammer Price of a lot when it sells.


In addition to commission, upfront fees are charged on auctions where reserve or starting prices are set. However we do recommend that, as far as possible, lots are listed without a starting price or reserve price as this consistently results in the best selling price being achieved.

Direct Auctions:

Direct auctions involve you listing your wines and managing the sales process. The fees are:

Listing fee (Per auction & only charged if a lot sells*)£ 1.75
Set a starting price£ 0.50
Set a reserve price£ 0.25

Commission is charged at the following rates and is calculated on a per lot basis

Band Value Commission Rate
£1.00-£200.00 8.5% + VAT
£200.01-£1500.00 7.5% + VAT
£1500.01-£2500.00 6.6% + VAT
Over £2500 5.5% + VAT

E.g. for a lot selling at £500:

BandCommission RateCommission Charged
First £2008.5% + VAT£17.00 + VAT
Remaining £3007.5% + VAT£22.50 + VAT

Consignment Auctions

Consignment auctions involve Bid for Wine managing the sales process for you and the fees are:

Consignment Auctions

Consignment auctions involve Bid for Wine managing the sales process for you and the fees are:

Listing fee (Per lot)£ 3.00

Commission is charged at a flat rate of 14% + VAT per lot. There is a minimum commission charge of £12+VAT per lot to cover the costs involved in offering wines for auction.

'Buy Now' & 'Buy Now or Highest Offer' Listings

Direct Sales

Direct sales involve you listing your wines and managing the sales process. The fees are:

Listing fee (Per auction & only charged if a lot sells*)£ 1.75

Band Value Commission Rate
£1.00-£200.00 8.5% + VAT
£200.01-£1500.00 7.5% + VAT
£1500.01-£2500.00 6.6% + VAT
Over £2500 5.5% + VAT

Consignment Sales

Consignment sales involve Bid for Wine managing the sales process for you and the fees are:

Listing fee (Per lot£ 3.00

Band Value Commission Rate
£1+ 14% + VAT (minimum £12+VAT)

*For your first auction or if we no longer have have card details for you on file (they are usually only kept for 3 months after your last sale) a listing fee is charged whether or not the lot sells.

Auction Types

Bid for Wine has three types of auction - Direct Auctions, Consignment Auctions and Feature Auctions.

Direct Auctions
Direct Auctions are started and controlled by the seller. They are the easiest and cheapest way to sell your wine.

Once a Direct Auction has been created, the seller is responsible for dealing with any enquiries and liaising with the buyer to arrange delivery/collection and payment.
Consignment Auctions
Consignment Auctions involve Bid for Wine selling your wine for you. They should be used by users who are not satisfied that they are legally able to sell their wine via Direct Auctions and are also suitable for users who do not wish to manage their auctions themselves.
Feature Auctions
A Feature Auction is a special type of auction created by the Bid for Wine administrators from time to time. Feature Auctions have specific themes and only wines meeting the theme can be submitted.

When a Feature Auction is open for the submission of lots, this will be announced on the homepage. Lots can be submitted via the normal 'sell wine' option. We regret that we are currently unable to manage consignment services for feature auction through the website - should you wish to consign wine for a feature auction, please contact us.

At the close of submissions, a complete list of lots will be emailed to users who have registered their interest in the types of wines included in the feature auction. This ensures your lots receive maximum publicity and have the best possible chance of selling.

Unlike direct auctions, the start and finish date of a Feature Auction is set by the site administrators though the seller retains responsibility for collecting payment for their auction and arranging delivery of the wines.

Bid for Wine will monitor all auctions submitted to the feature auctions - there are no limits to the number of lots that can be included in a feature auction, and your lots are guaranteed to be included as long as they genuinely match the defined criteria.

For more information on future feature auctions, please contact us.

What is meant by a 'Buy Now Price'?

Please refer to 'Buy Now' on the 'Auction Phraseology' page.

What is a 'Buy Now or Highest Offer Listing'?

Please refer to 'Buy Now or Highest Offer' on the 'Auction Phraseology' page or see Selling via a 'Buy Now or Highest Offer' listing for help.

What is meant by a 'Reserve Price'?

Please refer to 'Reserve Price' on the 'Auction Phraseology' page.

Should I set a Reserve Price or Starting Price on my lot?

We generally recommend that lots are listed without a Reserve Price or Starting Price.

If a reserve price is set, until it is met or close to being met, bidders will simply see a 'Reserve not met' message which frustrates them and leads to their losing interest in that auction. In contrast, 'no reserve' lots attract both speculative bidders and more serious bidders who are both attracted to the possibility of getting a good deal and serve to drive the price up. Bid for Wine's own statistics show that lots listed without reserve prices typically attract 50-75% more bidders and sell for up to 40% more than those with reserves.

Starting prices can also have a negative impact on the number of bidders and price achieved as a lot may look 'expensive' and bidders will therefore not place an initial bid, even if the starting price is below the maximum they would pay. In contrast, where no starting price is set, people will perceive a lot as 'a bargain' and, as with no reserve auctions, more people will be attracted to place bids resulting in a better price being achieved.

Selling in a consignment auction

The Consignment Auction process is as follows:

  • Tell us about your wine. Use the link to the ''Selling a large collection with Bid For Wine' page and enter the details of your wine in to the form.
  • Once you have entered the details of your wine, they will be sent to us for assessment.
  • We will then provide you with a valuation and further details on how to proceed if appropriate
  • Please contact us if you wish to discuss consigning wine to us.

    Selling via a 'Buy Now or Highest Offer' Listing

    'Buy Now or Highest Offer' listings allow a buyer to purchase your wine immediately at the 'Buy Now' price or to make an offer on your wines.

    1. Start listing your wines via Sell Wine. On page 2 of the wizard under 'type of listing' select 'Buy Now/ Buy Now or Highest Offer'.

    Step 1 - Select 'Buy Now/ Buy Now or Highest Offer'

    2. Enter a buy now price and set the minimum level of offer you will consider (by default this is 50% of the buy now price).

    Step 2 - Enter a Buy Now price

    3. Set the auction duration - we recommend a period of 3 weeks - and complete the listing.

    Step 3 - Set Auction Duration

    4. Buyers will be able to purchase your wine outright or make offers on it. You can monitor offers on your wines via 'My Selling' and will have the option to accept or decline all offer and to make counter offers.

    All offers to buy are binding on the seller and remain valid for 48 hours. Counter offers remain valid for 48 hours or until the wine is sold (e.g. to another buyer), whichever is sooner.

    Step 4 - Accept or Decline Offers

    What information is needed to sell my wine?

    The auction wizard will ask you for all information relevant to selling your wine but the more details that can be provided on where the wine has been stored, where it was bought, label conditions, ullage etc, the better the chance of it selling.

    If something is not clear, please refer to the Auction Phraseology page.

    Can I include professional reviews in my listings?

    Subject to copyright restrictions, the more detail you can provide in a listing the greater the chance of selling your wine. Please refer to the Bid for Wine User Agreement if you need to check our policies on copyright.

    What is the sequence events once my wine has sold?

    The process post-sale depends on the whether the sale is a 'direct auction' or 'consignment auction'.

    For direct auctions the process is as follows:
    • Once a lot is sold we notify the winner by email and require them to provide their delivery/collection preferences to the seller via a page on our website.
    • Once the seller has received this information from the buyer they are able to send an invoice to the buyer via the site. This is prefilled with the selling price and the buyer's details. A delivery charge and payment details can be added on to the invoice at this stage.
    • The buyer then pays the seller and delivery can be arranged. In order for payment to be handled as smoothly and safely as possible we recommend that sellers use Paypal.

    In the case of consignment auctions, we manage the post-sale process and undertake the necessary steps on behalf of the seller.

    How do I get paid for my wine?

    Bid for Wine does not handle payments (other than for consignment auctions) but recommends the use of Paypal. If you wish to collect payment via Paypal, simply enter your Paypal email address in the appropriate box when you send payment details to the buyer (to set up a Paypal account, click here.

    For consignment auctions, Bid for Wine will collect payment from the seller and pay you the proceeds less our fees and commission.

    Bid for Wine recommends that you do not dispatch any wine sold until payment has been received from the buyer.

    Why am I asked to pay for my first listing upfront and what if I don't have a credit card?

    We ask all users to pay the fees for their first listing before we set the auction running to reduce the risk of fraudulent sellers. Credit card details can be checked against other records and card security procedures make selling under a false name very difficult.

    If you do not have a credit card, please telephone us and we can arrange for your auction to be processed in the normal way.

    How do I pay my invoices from Bid for Wine?

    Bid for Wine will send you an invoice at the end of the month in which you start to sell wine and this can be paid through our site using a credit card via the 'My Invoices' page in your 'My Bid for Wine' section. Thereafter we will invoice your fees monthly and, 14 days after invoicing, automatically take payment from the card you originally paid with.

    For regular business users, we are able to accept payment by other methods - please contact us to discuss opening a business account.

    How do I know my creditcard details are secure?

    Bid for Wine never has access to your card details but instead uses the services of Protx, a specialist card processing firm, who are fully compliant with the Payment Card Industry Data Security Standards (PCIDSS) and use the latest encryption technology to protect your personal data. Their compliance certificate can be seen here.

    How can I get the wine I've sold delivered?

    Bid for Wine does not arrange delivery for sellers, other than where wine has been sold by consignment. However, we recommend the use of a 3rd party service such as APC Overnight. For smaller parcels Royal Mail Special delivery is reliable and allows insurance to be added. Please be aware that some couriers include wine and spirits on their 'prohibited items' list and shipping will be at sender's risk.

    In order to reduce the risk of breakages during transit, you may wish to consider using special packaging for wine bottles such as that sold by Advice on packaging your wine can also be found here.

    Why am I asked for a VAT number when I sign up?

    In order to make prices on the site as transparent as possible for all users, Bid for Wine handles VAT intelligently and adds it on to the prices of VAT registered sellers when non-VAT registered sellers view their lots. In addition, the site allows the issue of VAT invoices directly from the website making disposal of business assets very simple. Traders who indicate that they predominantly account for VAT using a Margin Scheme or the Global Accounting Scheme will NOT automatically have VAT added on to their transactions.

    We regret that it is not possible to alter your VAT registration status after signup as this would affect the VAT calculations applied to sales and purchases you have already made.

    Where a user will be trading both as a private (non-VAT registered) individual and as part of a VAT registered entity, they should register accounts for both themselves and the business. Please note that the use of multiple accounts is not permitted in any other situation and will result in suspension from the site.

    Please email us if you change your VAT registration status and need assistance.

    Is it better to list bottles individually, in multiple bottle lots or in mixed cases?

    Single bottle lots are best where a wine is of particularly high value as large lots of expensive bottles limit the potential pool of buyers. Lower value wines are generally better listed in multiple bottle lots otherwise the cost of shipping the wine would be disproportionately high compared to the selling price.

    Mixed cases (e.g. assorted Burgundy 1er Crus) sell very well as they often represent a good opportunity for buyers to explore wines from a particular region. If you are listing a mixed lot, it is worth ensuring that the wines are of a similar type and value.

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